Browsing category Influence

Why Influence Trumps Persuasion


As a leader, there will be times when you’ll need to change someone’s behavior or mindset. If you’re like most of us, your instinct will be to put your powers of persuasion to work, to come up with all the best arguments to sway the person. Persuasion, which relies on logic and wit, is an

What’s Your Leadership Influence Style?


Leadership, at its core, is about influencing others: It’s about inspiring people to take your cue, get on board and move towards a desired outcome. How do you, personally, get people to buy, agree, support or listen? While there are certain qualities that all great leaders share, the way they go about influencing others can

How to Persuade a Powerful Executive


You have a service to offer, a product to sell, a cause to fundraise or a point of view to advocate. It might be worth the attention of a powerful person. But they are on airplanes and in boardrooms; they’re powerful because they don’t get easily distracted. Let’s say you get the introduction. How do

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About Matt
MATT NORMAN

Matt Norman is president of Norman & Associates, which offers Dale Carnegie Training in the North Central US. Dale Carnegie Training is a global organization ...READ MORE